The Way Forward

Unlock 24-36 months of outperforming sales growth from your company by implementing Go-to-Market strategies that are sharply focused on the industries you serve, and harnessing what customers truly value. Sustain outperforming sales growth by aligning your New Product, New Market and Operational Capabilities investments to be sharply focused on what customers truly value. VMG co-creates and guides the execution of strategies that distinguish your company by better communicating customer value and actually delivering more value, to increase customer acquisition, customer loyalty and sales revenue, while aligning the purposeful execution of the entire company.

VMG transforms growth-focused US manufacturers, equipment poolers and technology enablers of Reusable Packaging & Material Handling systems into an actionable, integrated strategy that delivers strong financial results. VMG is sharply focused, and uniquely equipped to deliver results. Our client companies are committed to growth, making products that matter, building great companies in communities that want to do good work, while reducing the environmental and socioeconomic costs of importing goods that should be produced and efficiently reused in North America.

VMG is a sharply focused Strategy Consulting and GTM Sales Training firm serving US Manufacturers, Equipment Poolers and IoT technology integrators, with Consulting Services tailored to suppliers, poolers and users of Reusable Packaging, Material Handling Equipment and Automated Warehousing systems, Fulfillment systems and Last-Mile Delivery solutions.

VMG co-creates and implements high-growth strategies that create a lasting competitive advantage by equipping sales, marketing, and new product teams to understand and solve their customers’ operational and supply chain challenges; this reveals new opportunities for sales growth of existing products, and also spotlights new products / services opportunities that create obvious value for customers via sales lift, realized cost efficiencies and more resilient supply chains. VMG trains, coaches, and equips your sales managers and sales leaders to communicate value on the customer’s terms, close more deals more quickly, and fundamentally de-commoditize the entire offering.

Our client companies are committed to durable growth, making products and services that matter. building great companies in communities that want to do good work, all while increasing sales, increasing efficiencies, reducing injuries, and quantifiably reducing environmental impact for their customers. Plainly, we equip our client companies to sell more of the products they already make, and at better margins; we then refocus new product development, sales distribution, and operational-capabilities investments to consistently drive EBIT growth, reputational relevance and pricing power.

Highly Focused

We consult and advise US brands, manufacturers and growers through turnarounds and transformations, where the objective is a sustainable step up in performance. It is our mission to provide the fastest path towards a defined success with strategies that fundamentally improve the way a business understands, creates, translates and delivers value to their customers. Plainly, we equip companies to sell more of the products they already make, and at better margins; we then refocus new product development and capability investments to consistently generate profits, relevance and brand power.

WHO

US goods-producing companies
Middle-market: $50-950 million in revenue
Ready to perform at the next level

HOW

Strategies for profitable growth
Aligned departmental execution
Create and capture more customer value

WHAT

Strategy Consulting and Interim CXO Leadership
Leadership Coaching & Advisory Services
Sales Training & Development

OUTCOMES

Strong top-line and financial health
Improved customer lifetime value
Differentiated brand and product positioning

Optimizing Your Value

We offer six distinct, reinforcing and complimentary products:

Strategy

Developing and declaring the specific choices needed to create lasting advantage

Sales Revenue Optimization

Training and development to fundamentally improve customer acquisition and loyalty

New Product Development

EVC-driven PhaseGate methodology that consistently delivers

Distribution Logistics

Optimization of how your products & brands move to market

Interim CEO | CRO | CMO | CSO Services

Fully integrated leadership model

Advisory Services

Leadership Coaching to unleash potential and grow purposefully

VMG Core Values

Courage

Constructively challenge the status quo, and expect it’s defenders to resist the discomfort and the effort progress often requires.

Creativity

Good creative thinking requires properly ambitious goals, considers all the surrounding systems, and reasons from first principles.

Definite Optimism

The definite optimist has a concrete plan for the future and strongly believes in that future being better than today.

Trust

Through competency, consistency, communication and compassion, the efficacy of trust accelerates our success and enables great achievement.

Abundantly Good

We believe you can do well while doing good, and that there’s an insatiable amount of opportunity to create unique value and win new business.

Style Matters

A distinctive appearance, determined by the principles by which a product, system or idea is designed, is critical to success; function-first is no excuse for ugly or indistinguishable.

We consult and advise US manufacturers on the most challenging situations, where the aspiration is a bold, sustainable step up in performance. Whether driven by a challenging market or a sense of untapped potential, our clients have the vision and courage to push their organizations to achieve extraordinary results. What our clients all have in common is a readiness to disrupt the status quo in order to grow. We work side by side with these leaders to help them achieve their aspirations and optimize their velocity towards a worthy mark.

Our approach to transformations and turnarounds is pragmatic and sharply focused on customer value to quickly create or restore a strong top line. We address all the factors that create value for an organization, including unique capabilities and current customers served, with an emphasis on Sales and Marketing execution. We work with our clients on key strategy and capabilities issues, including alignment with the mission and the market. We focus on sales-driven cash flow improvement and on creating a clarity of purpose to ensure rapid results that are sustained long after we leave. This formula has been refined and tailored for US manufacturers, delivering improved financial results off the existing portfolio to fund reinvestment in innovation and technology.

VMG turnaround & transformation services clients include owners, CEOs and Presidents of mid-market Manufacturers that aspire to realize the organization’s potential and have experienced the limitations of the typical cost-cutting approach. In all cases, we form a deep partnership with aligned interests and we commit to bringing whatever it takes to deliver results. We advise on how to develop a unique brand promise with a compelling message that will resonate with their existing and target customer segments, and how to deliver on that promise.

Our process begins with a due diligence on the overall business to determine whether VMG is an appropriate option for the situation. Once this step is complete, we scope out and start an engagement that typically spans 6 to 18 months and is designed to fundamentally improve the way a goods-producing business creates value, and then captures a more equitable piece of that value creation.